Terry Cosentino

Events Manager

About Candidate

With over 15 years of event management experience, I strive to seamlessly integrate the company’s overall vision and remove obstacles to the firm’s goals, while engaging, informing, and inspiring attendees with memorable events. I produce external and internal events from large scale corporate events to VIP executive advisory board meetings.  My expertise spans creative concepts, client briefings, venue selection, contract negotiations, branding, project management, vendor management, and budgeting to ensure the maximum ROI.  I have strong visual and operational capabilities, collaborating cross-functionally to realize deadline critical, detailed oriented specifications in order to execute a flawless meeting and event.

Location

Education

B
Bachelor of Arts
State University of New York at Potsdam

Concentration in Computer and Information Science

A
Associate of Applied Science
State University of New York at Canton

Concentration in Business Administration

Work & Experience

D
Director of Enterprise Events February 9, 2025 - February 9, 2025
TIBCO

Led operational activities and logistics for strategic global events for enterprise awareness. Devised project plans, including strategic planning, budget development, site evaluation and selection, contract negotiations, creative concepts, audience acquisition process, and resourcing. • Negotiated a return of deposit from a postponed event resulting in $100k savings and then rebooked the same venue without a zero deposit down. • Saved 30% in annual expenditure by negotiating attractive contract terms. • Enhanced corporate messaging at major conferences by promoting presentations utilizing creative billboards, room drops plus other marketing initiatives. • Collaborated with Product Management, Communications, Analyst Relations, and Production colleagues to create and augment brand identity. • Liaised with Sales leadership to develop lead generation programs aligned with corporate objectives. • Acted as first point of contact and support for customer-facing, virtual events.

E
Executive Director of Events Marketing February 9, 2025 - February 9, 2025
Information Builders

Headed daily operations and managed a team in Corporate Events Marketing Business Unit. Planned and executed a mix of on-premises, hybrid, and virtual external and internal corporate events including conferences, special occasions, sales kickoff meetings, executive advisory board meetings, President’s sales clubs, and trade shows. Ensured each event aligned with client’s expectations and objectives. • Increased attendee growth by over 350% for a major corporate customer event. • Boosted social interactions and engagement by 50% with introduction of digital gamification for onsite, remote, and hybrid events. • Slashed annual expenditure by 30% with robust vendor negotiations. • Boosted lead generation and conversion by 213%, increasing interest with broad set of lead generation programs. • Designed, planned, and executed global events with budgets of over $3M. • Oversaw full life cycle of projects –from vision and planning to venue selection, supplier negotiations, delivery, and event debriefs. • Developed creative concepts for event branding, inclusive of messaging, visuals, and theatrical productions. • Supervised Corporate Events team of associate event managers, event managers, and other internal and external resources. • Trained and mentored staff to optimize processes, expedite productivity and enhance attendee experiences. • Collaborated with Sales and Product teams to address client pain points and provide solutions that met individual needs, maximizing conversion of leads. Additional Roles: Trade Show Manager | Product Marketing Manager | Marketing Representative

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